GOOGLE ADS
WHAT IS THE GOOGLE ADS
Google Ads is an online advertising platform developed by Google, allowing businesses to create ads that appear on Google search results and across the Google Display Network. Advertisers can target specific keywords, demographics, and interests to reach their desired audience.
1. Set Clear Goals
Define what you want to achieve (e.g., sales, leads, brand awareness).
2. Keyword Research
Use tools like Google Keyword Planner to find relevant keywords.
Focus on a mix of broad, phrase, and exact match keywords.
3. Ad Copy Optimization
Write compelling headlines and descriptions that grab attention.
Include a clear call-to-action (CTA).
Use ad extensions (sitelinks, callouts, structured snippets) to enhance visibility
4. Targeting Options
Demographics: Target specific age groups, genders, and household incomes.
Geographic Targeting: Focus on specific locations where your audience is.
Device Targeting: Adjust bids for mobile, desktop, or tablet users.
5. Landing Page Relevance
Ensure your landing page is relevant to the ad content and keywords.
Optimize for user experience and mobile-friendliness