SEO EXPERT IN MALAPPURAM
WHAT IS THE SEARCH ENGINE OPTIMIZATION ?
Search Engine Optimization (SEO) is the practice of improving a website's visibility on search engines like Google. It involves various strategies and techniques to increase organic (non-paid) traffic. Key components of SEO include:
1. Keyword Research
Identify relevant keywords and phrases your target audience uses.
Use tools like Google Keyword Planner or SEMrush to find search volume and competition.
2. On-Page SEO
Title Tags: Include primary keywords and keep it under 60 characters.
Meta Descriptions: Write compelling descriptions (under 160 characters) that encourage clicks.
Header Tags: Use H1 for titles and H2/H3 for subheadings to structure content.
Content Quality: Create valuable, informative, and engaging content that addresses user intent.
3. Technical SEO
Mobile Optimization: Ensure your website is mobile-friendly.
Site Speed: Optimize loading times using tools like Google PageSpeed Insights.
XML Sitemap: Create and submit a sitemap to help search engines crawl your site.
Robots.txt: Control how search engines index your site.
4. Off-Page SEO
Backlinks: Build high-quality backlinks from reputable sites to enhance authority.
Social Signals: Promote content on social media to increase visibility and engagement.
5. Local SEO
Google My Business: Optimize your listing to improve local search visibility.
Local Keywords: Use keywords that include geographic locations.
Citations: Ensure consistent NAP (Name, Address, Phone Number) across online directories